U R More

U R More

A New Name: U R More

My mentor Devi Titus once told me that when God gave her the name to match her vision, only then could she pursue it.  She’s the same elegant woman who wrinkled up her nose at a board meeting once and said in the sweetest tone, “I don’t like the name: Jennifer Strickland Ministries.  It’s just, Blah!”

I never preferred the name myself, but it happened more by accident than intent.  I wrote a book and it had my name on it.  So there you go.  That’s about how much I thought about the name, except I always liked the way the JS looked like JeSus, and knew it was a Movement of His and not mine.  Nevertheless, Jennifer Strickland Ministries sounded like it was about me and it never was — it’s always been about you, your daughter, granddaughter, sister, friend, mom, even son or dad. So I waited for the name. When I wasn’t looking, it appeared.

Speaking in public school assemblies, mostly co-ed, presented a challenge:  how could I find a language that inspired both boys and girls?  Without quoting the Bible, I needed them to know they were More Loved than they knew.  More Valuable.  More Powerful. Searching for a way to speak to both genders, U R More became the language.  It’s formatted like a text, so it’s in the verbage of youth. And they could fill in their own blanks:  U R More than the number on the scale.  More than the ever-changing mirror, More than your popularity, More than the number of likes on your latest selfie, much, much More than your popularity on Instagram.

I wanted the boys to know they are worth More than their score cards or report cards; they deserve respect for who they are beneath the numbers.  I wanted the girls to know their bodies are worth more than convenience store treatment; they are not one-stop shops; they are holy ground like the church on the corner.  They are not disposable; no, More:  sacred, set apart, their sexuality a pearl to be encased for marriage. With U R More, I challenge both boys and girls to live like they are More and not Less, and send messages into the world that match their Value.

We all send messages every day, through our words, texts, posts, shares, likes.  The trail of the messages we send is the legacy we leave.  Our messages are the footprints of our time on earth.


If I have one message to send, it is U R More. To my loved ones:  U R More Important to me than anything else.  U R More Loved than you realize, More Cherished than you can imagine, and More Powerful than you know.  

To those who reach out to our ministry in pain and regret:  U R More than your past, More than Forgiven, More than your worst day. U R Valuable.  Worthy.  Destined for More. The new ministry will no longer be based on who I used to be or what I used to do for a living … but instead, who we are now, who we are becoming, and the footprints we hope to leave in our wake.

U R More is heart-bent on reaching souls for Christ, but we know that’s done One heart at a time.  Our passion is to reconnect people with the heart of God — but we do it with non-God language sometimes.  Like U R Loved.  That’s Truth.  That”s Bible-believing Truth.  But I don’t need to to quote the Bible to love, or to treat someone like they are. I could go on, and I will.  But not today.

Today is for a New Name to match the vision:  U R More.  By the way, you know what else I love about the new name?  It’s not about me.  It’s ALL about You!  And that’s More Beautiful to me.



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About the Author: Jennifer

Jennifer Strickland is a wife, mom, TEDx speaker, and former professional model. She is the author of Girl Perfect, More Beautiful Than You Know, and Beautiful Lies, among other books and Bible studies that teach women their worth in God’s eyes. Since leaving the modeling industry, she founded URMore.org, a non-profit ministry that provides resources to hurting women and girls. Her favorite moments are found working on the family ranch with her husband, who she calls “the Cowboy”; in her kitchen, concocting a new version of her famous spaghetti; or spending time with their three precious children.


At the age of 18, I was recovering from an eating disorder, cutting, and suicide when I read Jennifer Strickland’s book Girl Perfect and it changed my life. At the age of 33, as I travel the world reaching youth for the gospel, this is the only book I recommend to girls who are struggling. The Lord has truly anointed Jennifer’s words through her story, not only to address the struggles of today’s generation of girls, but also to walk them through the healing necessary for victory.

Christina Boudreau

Jennifer is a captivating speaker. She keeps the listener hanging in wonder of what’s coming next! Her presentation is not only absorbing, it reveals the truth of God’s power to heal a wounded spirit.

Barbara Brown

Barbara Brown, Former Stonecroft Ministries Regional Representative, San Diego, CA

“The ‘P’ word [perfection] may be the heaviest burden women bear. All the misguided things we do to attain it can keep us away from what we need most – the unconditional love of God the Father. The Girl Perfect Study Guide gives you a map to the wholeness you were created for.”

Nancy Ortberg

Nancy Ortberg, author and former teaching pastor at Willow Creek Community Church

“The Girl Perfect Study Guide shatters the lies girls and women believe and points to the ultimate truth, which really does set us free. I am confident that this study will help thousands discover a beauty, purpose, and worth that truly lasts. Thank you Jen for exposing the ‘perfect life’ and inviting girls to experience God’s ‘perfect love.'”

Allie Marie Smith

Allie Marie Smith, Founder of Wonderfully Made

One of the best testaments to what Jennifer is doing for the young girls and women of today is a comment from my eleven-year-old granddaughter: “Grammy, I want to read this book and hear her again. She’s good and I learned a lot.” This is exactly what I experienced from a grown-up perspective when I was introduced to Jennifer Strickland’s amazing story. Read it and see if you don’t get the real story from an icon model and a powerful speaker of truth.”

Thelma Wells

Thelma Wells, D.D. (Hon), President of Woman of God Ministries
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